# UT Austin

Persuasion: The Elaboration Likelihood Model

Since I arrived to Austin, I have learned that american television commercials are not that different from the ones we have back home in Spain. I watched some of the…

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Persuasion: The cognitive dissonance theory

During the last months, I faced several decisions that would determine how this year was going to be like. I had lived in my own last summer, when I did…

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